Bonprix is a large fashion brand that operates the bonprix.co.uk e-commerce site. The fashion industry is where bonprix sells its products and services. Customers are actively offered discounts and coupons by bonprix. On Knoji, bonprix has a mixed bag of reviews, with 7 ratings and an average rating of 2.6 stars. Bonprix performs well in comparison to other fashion brands, offering two e-commerce features to better serve its customers. If you think about which retailers are reinventing the fashion retail industry and leading the omnichannel era, you will probably think of Zara, Nike, and H&M. as well as a few niche players such as Everlane, Bonobos, Goop, or Rent the Runway. Some may mention Amazon, but Amazon Fashion still has room to improve. These businesses are doing more than just selling products; their value proposition includes a digital customer-centric approach, innovation, curating experiences, and sustainability. Bonprix is probably not at the top of most people’s minds.
Bonprix began as a mail-order company specializing in apparel in Hamburg (Germany) in 1986 and has since evolved into an omnichannel retailer with online, print catalogs, and offline stores. The company operates in 30 countries across Europe, Russia, North America, and South America as a subsidiary of the Otto Group. In 2018, revenues totaled €1, 56 billion, with e-commerce accounting for roughly 80% of total revenue. Womenswear, menswear, kidswear, accessories, home textiles, and interior design are all available in a variety of styles and sizes through the company’s five private label brands: BODYFLIRT, RAINBOW, and John Baner are examples of BPC and BPC selection.
The Customer Experience
Hamburg is displaying a trend floor, similar to a showroom. Rather than stocking inventory and displaying all sizes, Bonprix’s style worlds feature every single garment and accessory. The “fashion connect” concept is aimed at style-savvy women aged 30 and up, and it includes popular items from younger, more on-trend brands such as Body flirt and Rainbow. Every item in this new concept store has its own QR code. Customers scan the code to add the item to their shopping cart. Then proceed to the dressing rooms or click “Buy It Now” to pay without trying it on. If the customer needs to try on clothes, they can do so while sipping a drink at the “fashion bar” while shop assistants prepare the order. A similar process occurs at Flight Club, where shop assistants inquire about your size before you take a seat and wait for it. However, no digital experience or bar exists.
The Fitting Room Experience
The fitting room experience is also cutting-edge. The customer is invited to their personal fitting room once everything is ready. The fitting room is larger than average, the rooms are well ventilated, and there are four mood lighting settings available. The contents of the bonprix app are displayed on a large screen, along with the next steps. If a customer requires a different size or advice from a fashion assistant, they can order it and have it delivered directly to their fitting room.
Promotions by Bonprix
Every day, Bonprix offers a variety of promotions to customers, including:
Your order qualifies for free shipping.
Winter sale offers up to a 50% discount.
New customers receive free shipping and a 10% discount.
Special app discounts
Men’s fashion is on sale at a minimum of 50% off.
At least 50% off in the SALE for women
Use Bonprix Discount Code 2022 to shop for top trends.
Womenswear with a Pop of Color
Cami strap jumpsuit with a floral pattern.
Available in: Floral
Women’s Shoulder Bags
A leather-look backpack with two zip pockets at the front. Faux Leather (PU).
Available in: Tan
Sterling Silver Tri-Tone Cubic Zirconia Stud Earrings – Pack of 3 by Simply Silver
A must-have for every jewelry box, this set of 3 different design studs means you can always ring the changes.
The Bonprix collection of men’s jewelry is stunning and is designed to appeal to the modern man’s sense of style. They have a great selection of men’s jewelry with designs that are current with fashion trends.
Fast-drying, no extreme heat, now with the new flyaway attachment. Engineered for different hair types, the small powerful Dyson digital motor V9 combined with Air Multiplier technology produces a high-pressure, high-velocity jet of controlled air for fast drying and precision styling.
This refreshing, clean lotion will moisturize and soften your skin. Based on the simplicity and serenity of the Green Tea accord your skin will be pampered and protected.
This Bonprix review covers everything you need to know about this all-in-one store! You can earn extra cashback by using our exclusive Bonprix promo code 2022 while shopping!